Balancing your business and your personal brand

I’ll be honest… a question that I run into a lot myself is this: “How do I balance my personal brand with growing my business?” Now, in my case, my personal brand really is my business. However, even though both these areas are all working towards the same goals, the question still stands of how much to post about personal lifestyle content and how much to just straight up promote my business. It’s a delicate balance that can be hard to strike. I’ve done countless Instagram audits for my clients at this point, and a common question almost everyone wants to know is how can they better integrate more personal brand touches in with the business side of their brand. So, in today’s episode we’re going to talk through how to find that fine balance between the personal and the professional, and figure out what kind of content really serves you well in terms of your personal goals for social media growth and for business income. Let’s get to it!