How to grow your Instagram with Reels (300K+ in ONE YEAR!) with Tina Lee of @ofleatherandlace
What if I told you you could grow by 300,000 new followers on Instagram in just one year by posting reels? Well, today's special guest just did just that. And I am so excited to be sharing this interview with you all today on the Creator Club podcast. I am interviewing Tina Lee from Of Leather and Lace on Instagram.
And I got to just tell you, this is a little bit of a funny story, how I got connected with Tina.
So I've been following her on Instagram for a couple of years now, actually, based on recommendations from one of my followers. I remember probably like two years ago, I posted something on my story saying, like, who are you most inspired by on Instagram? Like, send me your favorite profiles to follow. And I remember specifically that two or three different people put Of Leather and Lace in a little question box. I was like, okay, I got to check this out. So I went over to her profile, and I was immediately impressed by how high quality and creative all of her content was. So I started following her, of course.
And then you would not believe my surprise just over the Christmas break at the end of 2021. So a couple of months ago, I was tagged in a story on Instagram. And I opened it up and I saw that it was from Of Leather and Lace. And I was tagged because Tina was mentioning that she loves listening to the Creator Club podcast. And I was like, no way, this is crazy. I love Tina and her content. What a small world. What a great connection. So we started chatting over Instagram DM and decided that we had to do a podcast swap.
So this week, I am chatting with Tina all about her experience of growing on Instagram, how she was able to grow so rapidly with her viral reals because Tina is the Queen of just really creative, high-quality viral short-form video. And that's what we're going to talk about today. And actually, I'm going to be over on her podcast called The Full-Time Influencer Podcast, to talk about how you can juggle multiple different platforms as a content creator. So I'm going to be linking the interview that I did over on Tina's podcast in the show notes if you're interested but definitely stick around for this interview here on Creator Club. Because I learned so much from Tina. I've been learning so much from her just following her content but getting to hear an inside look at her strategy of creating reels and content for Instagram and how she's able to grow was just so fascinating.
So a little bit of background before we dive into the interview, in case you aren't following Of Leather and Lace on Instagram. First of all, you need to go follow her. But second of all, I'll just tell you a little bit about Tina and her background before we dive in. So Tina started out in the fashion industry in New York City a number of years ago, and she was inspired to start a fashion blog. So she started out on the blogging scene and of course, eventually created an Instagram and was growing steadily there with her beautiful fashion and lifestyle and travel photos. And as she writes on her website, when Reels was released, she got kind of nervous about that. She was worried about having to pivot to create more videos because really high-quality photography was really the bread and butter of her strategy.
But she is an amazing example of somebody who overcame that fear and started experimenting and saw amazing results from it. So by creating a lot of Reels and using her strategy for creating viral content that she knows is going to be engaging in that she knows is going to appeal to her ideal audience. She was able to grow over 3000 followers on Instagram in one year. So she went from 200K to over 500K on Instagram, mainly using Reals. And she is going to share all about that strategy and how she did that in today's interview. I'm so excited to share it with you. So keep on listening because we're going to chat with Tina Lee from Of Leather and Lace.