Does engagement really matter? Time to change your Instagram mindset.

We’re all a little obsessed with Instagram engagement, and for good reason. As the platform has become more saturated, and users are continually trying to find ways to trick the system in order to manufacture fake success for themselves - by using follower bots for instance - people who trying to do authentic business on Instagram have had to rely more and more on different metrics to determine who actually has an audience of engaged potential customers, and who is only posting for a crowd of bots.

And so we’ve all started to pay a bit more attention to our engagement rate. And trust me, I am all about it. I make YouTube videos all the time about ideas for increasing engagement, how to connect more deeply with your followers, and ways to grab attention and keep attention. And I really do think all of that is great and important to be doing. However, in today’s episode I want to talk about why engagement should not be your only metric for success, and why you maybe should start shifting your Instagram mindset and put your goals and your priorities in other places. To find out where I might mean, tune on it!