How to niche down (without feeling stuck in a box)
When starting out as a content creator, it's easy to feel like you need to be everything to everyone. You want to appeal to the widest possible audience and cover as many topics as possible. But I know from experience that this approach can actually hinder your growth as a creator (and lead you straight to burnout) By trying to be everything to everyone, you end up diluting your message and losing the interest of your audience… and it’s just exhausting!
Instead, it's important to find your niche and establish yourself as an authority in that area. This allows you to attract a dedicated following of people who are interested in what you have to say and what you have to offer.
But how do you find your niche without feeling like you're putting yourself in a box? That’s what we will be discussing in today’s episodes!
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